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Pengaruh Desain Produk dan Promosi terhadap Volume Penjualan pada Industri Batik (Studi pada Industri Batik di Kabupaten Sragen)

dc.contributor.authorPadmantyo, Sri
dc.contributor.authorPurnomo, Eko
dc.date.accessioned2014-08-07T07:23:00Z
dc.date.available2014-08-07T07:23:00Z
dc.date.issued2014-07
dc.identifier.citationAngipora Marius P., 2002, Dasar-Dasar Pemasaran, PT. Raja Grafindo Persada, Jakarta. Aruman, 2007, Sebuah Dunia (Tanpa?) Promosi Penjualan, Majalah MIX, 4:20-. 32. Basu Swastha DH. 2004. Azas-azas Marketing. Yogyakarta: Liberty Cummins, Jullian dan Mullin, Roddy. 2004. Sales Promotion. Jakarta: Penerbit PPM. Echols, John M. 2005. Kamus Inggris Indonesia, Jakarta: PT. GramediaPustaka Utama. Fandy Tjiptono. 2001. Strategi Pemasaran. Penerbit Andy . Yogyakarta. Ghozali, I. 2001. Analisis Multivanate dengan program SPSS. Edisi ke 2. universitas. Diponegoro. Ghozali, Imam. (2005). Aplikasi Analisis Multivariate dengan program SPSS, Badan. Penerbit Universitas Diponegoro, Semarang. Gujarati, Damodar (2003), Econometric, Erlangga, Jakarta. Hadi, Y. Sumandiyo, 2006, Aspek-Aspek Dasar Koreografi Kelompok, Yogyakarta, Mantili. Indriantoro, Nur, Bambang Supomo. 2002. Metode Penelitian Bisnis: Untuk Akuntansi dan. Manajemen. Edisi Pertama. BDFE, Yogyakarta. Lee, Y and Johnson, C. B. 1999. The Effects of Relationship Marketing Orientation on Business Performance in the Hotel Industry. Journal of Hospitality & Tourism Research. Lovelock, Christopher. 2004. Service Marketing and Management. New Jersey: Prentice Hall. Kotler, Philip. 2005. Marketing Management Analysis, Planning, Implementation and Control, Ninth Edition. Prentice Hall International, Northwestern University, New Jersey. Kotler, Philip dan Gary Armstrong. 2001. Principles of Marketing. Pearson Prentice Hall. America Kotler, Philip. Kevin Lane Keller. 2006. Marketing Management. Prentice Hall International, Northwestern University, New Jersey. Koentjaraningrat. 1980. Manusia dan Agama. Jakarta: PT. Gramedia. Marbun, B. N. 2003. Kamus Manajemen. Jakarta: Pustaka Sinar Harapan. Ndubisi. N. O. 2007. Building Customer Loyalty in the digital age through relationship marketing (RM) and the mediation effect of trust. Proceeding of the 5 th International Conference on Operations anda Quantitative Management,Seoul, South. Pradana, Adhitya, 2010, Analisis Pengaruh Harga, Kualitas, Produk, Desain Produk dan Promosi terhadap Keputusan Pembelian Mobil, Toyota, Skripsi. Universitas Diponegoro, Semarang. Pakpahan, Efendi, 2009. Volume Penjualan, Jakarta: PT. Bina Intitama Sejahtera. Santoso, Singgih., 2003. SPSS versi 11.5 Mengelola Data Statistic Secara Profesional, Jakarta: PT. Elex Media komputindo. Sugiyono. 2005. Memahami Penelitian Kualitatif. Bandung: ALFABET. Stanton William J, 2005. Prinsip-Prinsip Pemasaran. Jakarta: Penerbit Erlangga.en_US
dc.identifier.isbn978-602-70429-1-9
dc.identifier.urihttp://hdl.handle.net/11617/4645
dc.description.abstractThis study was aimed at analyzing the effect of product design and promotion on sales volume in the batik industry in Sragen. This study is expected to provide a material consideration in the determination of product design and promotion policies that can improve the company's sales volume. This study took 50 companies in Sragen batik as the study sample. This study tested three hypotheses. The first hypothesis says that the design of the products significantly influence sales volume, is supported. This study also supports the second hypothesis which says that the promotion of a significant effect on sales volume. The third hypothesis is that the design of the product and promotion are jointly significant effect on the volume of sales is also supported.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjectproduct designen_US
dc.subjectpromotionen_US
dc.subjectsales volumeen_US
dc.titlePengaruh Desain Produk dan Promosi terhadap Volume Penjualan pada Industri Batik (Studi pada Industri Batik di Kabupaten Sragen)en_US
dc.typeArticleen_US


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