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dc.contributor.authorWajdi, M. Farid
dc.contributor.authorIsa, Muzakar
dc.date.accessioned2014-08-11T03:46:15Z
dc.date.available2014-08-11T03:46:15Z
dc.date.issued2014-06
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dc.identifier.isbn978-602-70429-1-9
dc.identifier.urihttp://hdl.handle.net/11617/4706
dc.description.abstractPenelitian ini bertujuan membahas peranan aspek-aspek modal manusia dan hubungannya dengan kinerja pemasaran. Aspek-aspek modal manusia adalah pengalaman, keterampilan, pendidikan, jaringan, pelatihan dan kewirausahaan. Penelitian yang ada menunjukkan bahwa hubungan antara modal manusia dan kinerja tidak memiliki pengaruh yang signifikan. Akumulasi dari aspek modal manusia dapat memberi kontribusi untuk meningkatkan inovasi dan kinerja pemasaran. Penelitian biasanya hanya menaruh perhatian pada pengukuran kuantitatif modal manusia. Dalam hal ini menjadi penting untuk mempertimbangkan aspek kualitatif sumber daya manusia, seperti aspek kelengkapan pengalaman, keterampilan, dan kewirausahaan.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjectmodal manusiaen_US
dc.subjectkinerjaen_US
dc.subjectpengalaman kerjaen_US
dc.subjectketerampilanen_US
dc.subjectpendidikanen_US
dc.subjectjaringanen_US
dc.subjectpelatihan dan kewirausahaanen_US
dc.titleMembangun Konsep Modal Manusia yang Berperanan dalam Kinerja Pemasaran Industri Kecilen_US
dc.typeArticleen_US


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