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dc.contributor.authorWaskito, Jati
dc.date.accessioned2014-08-11T08:21:41Z
dc.date.available2014-08-11T08:21:41Z
dc.date.issued2014-08
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dc.identifier.isbn978-602-70429-1-9
dc.identifier.urihttp://hdl.handle.net/11617/4727
dc.description.abstractThe research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmental friendliness of the product, the perception of the value of the products, and the risk of the product to improve customer purchase intention towards green products survey method with a questionnaire instrument is used to collect the data. Samples were taken by using purposive sampling method, i.e. directly to communities living in Yogyakarta, Solo, Semarang; they have experience and are willing to buy green products as sample. Selected samples also consider the balance of their personal characteristics such as age, gender, education, and employment. This study used structural equation modeling (SEM) to verify the research model and hypotheses using AMOS to obtain empirical results. SEM analysis in this study examines two levels: measurement models and structural models.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjectgreen producten_US
dc.subjecttrusten_US
dc.subjectrisken_US
dc.subjectvalueen_US
dc.titleModel Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkunganen_US
dc.typeArticleen_US


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