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| dc.description.abstract | The development of Small and Medium Enterprises ( SMEs ) in Indonesia is currently growing
rapidly, but a lot of managerial issues often faced by SMEs in their business . The research results
stated that the lack of long-term planning and strategic thinking in business are the major
contribution of their business’ slow growth. To help the SMEs become more competitive, value
chain approach can be employed to make upgrading strategy. This study uses a case study in Abon
Lele industry in Boyolali, where women have a vital role as a women entrepreneur in the entire
business process. Abon Lele Boyolali industry is also facing the same problem as that faced by
other SMEs. This makes it difficult to develop their business. The use of a value chain approach
can explain the whole production activities, so that the optimal solution can be made. The
upgrading strategy also performed by SWOT analysis. The research result showed that the
increase in business competitiveness Abon Lele Boyolali can be done through product innovation,
product image promotion, strengthening of the entrepreneurial spirit and market extension. These
are expected to improve the welfare of businesses in the industry Boyolali shredded catfish. | en_US |
