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dc.contributor.authorWijaya, Tommi
dc.contributor.authorParamita, Lidia
dc.date.accessioned2014-08-11T08:40:40Z
dc.date.available2014-08-11T08:40:40Z
dc.date.issued2014-08
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Elsevie. http://tekno.kompas.com/read/2012/11/01/1110452/pen gguna.internet.di.indonesia.capai.55.juta (Wahyudi 2012 diakses tanggal 9 September 2013) techno.okezone.com/read/2014/01/13/324/925722/cano n-kuasai-pasar-kamera-compact-dslr (diakses tanggal 20 Februari 2013)en_US
dc.identifier.isbn978-602-70429-1-9
dc.identifier.urihttp://hdl.handle.net/11617/4729
dc.description.abstractThe ever-growing world of photography led to a large number of owners of DSLR cameras. The photographic community is formed. Technological progress in terms of the internet and social network Facebook give impact on the development of photography community. The Internet empowered consumers to share information easily. Consumers share their experiences through the internet, so that it affects others by using the electronic word of mouth. It againsts buying decision on a product. This study aimed to know the influence of the electronic word of mouth on Komunitas Kamera Apa Saja (KOKAS)in group Facebook to the decision purchase DSLR cameras.30 respondents were took with judgement sampling techniques. The simple linear regression awas used to analyze the data. The result showed that the electronic word of mouth did not affect purchase decisions significantly to DSLR cameras. Hypothesis test results (test t) value the significance of 0.063 & gt; the R square value of 0.005 and 11.8%.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjecteWOMen_US
dc.subjectpurchasingen_US
dc.subjectdecisionsen_US
dc.subjectcommunityen_US
dc.subjectcameraen_US
dc.titlePengaruh Electronic Word of Mouth (Ewom) terhadap keputusan pembelian Kamera DSLRen_US
dc.typeArticleen_US


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