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Model Konseptual Relationship Marketing salam Business to Business: Pendekatan Dyadic Vs non-Dyadic

dc.contributor.authorSetyawan, Anton Agus
dc.date.accessioned2014-08-14T07:51:33Z
dc.date.available2014-08-14T07:51:33Z
dc.date.issued2014-08
dc.identifier.citationHeide, Jan B dan George John (1988), The Role Of Dependence Balancing In Safeguarding Transaction-Specific Assets In Conventional Channels, Journal of Marketing Vol 52, h 20-35 Kim, Keysuk, (2000), “On Interfirm Power, Channel Climate and Solidarity in Industrial DistributorSupplier Dyads”, Journal of The Academy of Marketing Science, Volume 28 No 3, h 388-405. Leverin , Andreas dan Veronica Liljander , (2006) Does relationship marketing improve customer relationship satisfaction and loyalty? International Journal of Bank Marketing, Vol. 24 No. 4, h 232-251. Lindgreen, Adam (2001), A Framework of Studying Relationship Marketing Dyads, Qualitative Market Research: An International Journal, Volume 4 . Number 2 . h. 75±87 Morgan, R.M. and Shelby D. H. (1994) „The commitment-trust theory of relationship marketing‟, Journal of Marketing, 58:3, h 20-38.Ndubisi , Nelson Oly (2007), Relationship marketing and customer loyalty, Marketing Intelligence & Planning, Vol. 25 No. 1, 2007 h 98-106. Neuman, W Lawrence (2000), Social Research Methods, Qualitative and Quantitative Methods 4 th ed, Allyn and Bacon, Boston. Palmer, Roger, Adam Lindgreen dan Joelle Vanhamme (2005),” Relationship Marketing: Schools of Thought and Future Research Directions”, Marketing Intelligence and Planning, Vol 23 No 3 h 313-330. Plewa, Carolin dan Pascale Quester, (2008), A Dyadic Study Of „„Champions‟‟ In University-Industry Relationships, Asia Pacific Journal Of Marketing And Logistics, Vol. 20 No. 2, pp. 211-226. Ramaseshan, B , Leslie C Yip dan Jae H Pae (2006), “Power, Satisfaction and Relationship Commitment in Chinese Store-Tenant Relationship and Their Impact on Performance” Journal of Retailing Vol 82 No 1 h 63-70.en_US
dc.identifier.isbn978-602-70429-1-9
dc.identifier.urihttp://hdl.handle.net/11617/4735
dc.description.abstractIn the field of relationship marketing debate about school of thought, research traditions and methods are confounding. However, there is a similar thought about the nature of relationship construct among marketing scholars, they are views that relational construct is dyadic in nature. Measurement of construct in relationship marketing does not always follow that view, in contrast many research in this field use single perception instead of dyadic analysis. This study examines estimation model in relationship marketing. Purpose of this study is to discuss concept of dyadic versus non dyadic approach in relationship marketing research.en_US
dc.publisherUniversitas Muhammadiyah Surakartaen_US
dc.subjectrelationship marketingen_US
dc.subjectyadic approachen_US
dc.subjecttrusten_US
dc.subjectcommitmenten_US
dc.titleModel Konseptual Relationship Marketing salam Business to Business: Pendekatan Dyadic Vs non-Dyadicen_US
dc.typeArticleen_US


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