Browsing Volume 13 No. 1, Juni 2014 by Subject "customer segment"
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Pengembangan Dimensi Kualitas Layanan E-Banking dan Hubungannya dengan Kepuasan Serta Loyalitas Konsumen
(Universitas Muhammadiyah Surakarta, 2014-06)SERVQUAL is a service quality measurement model that is assumed to be widely applicable in every sector of service industry, yet research proves the opposite. Characteristic of customer in each segment can be a factor that ...