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| dc.description.abstract | Vegetable products in Indonesia,
especially in Yogyakarta actually are potential to
be developed into a leading export commodities.
Meanwhile, from importer countries' perspective
such as Singapore, Indonesian vegetable
commodity is still in the third class below
Australia, China, Taiwan and Malaysia as the best
producers due to its inability to guarantee the
sustainability in terms of quality, minimum
supply and accuracy of its delivery time. To
address this issue, this research proposes a
strategy for building an effective and efficient
fresh vegetable supply chain system. Analytical
Hierarchy Process methodology is used to
selected pre-eminent vegetable products followed
by SWOT analysis for formulating the strategy. A
number of findings are revealed in this research.
First, fresh vegetable exporters for Central Java
Province are performed by three groups, namely
duty agriculture, group of farmers and private
exporters. Secondly, the province of Yogyakarta
has not formulated the policy for exporting
vegetables, while in Singapore as the targeted
export destination has a standard quality for its
imported products as written in Good
Agricultural Practice for Vagetable Farming
issued by Agrifood and Veterinary Authority of
Singapore. Based on this standard, particularly
price criterion, geographical condition and
technical support, it is recommended that
Yogyakarta should prioritise a number of
commodities to be exported to Singapura, namely
broccoli, tomatoes, kale, spinach and small
mustard. Apart from that, it is strongly suggested
to provide training to the farmers, establish
cooperation among farmers, and build a technical
team to support the farmers in exporting their
commodities. This technical team also play an
important role in helping farmers in providing
important information regarding the market and
price. In addition, it assists local government to
map the commodities and to plan the planting
schedule for the commodities. | en_US |
