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| dc.description.abstract | This article was written as one of the pioneering realization promolinguistics or
marketlinguis tics. During this time, the term promotion which is associated with the
study of language seems merely synonymous with iklan, advertensi, reklame, and
pariwara. This article has two purposes. 1. Describe the implementation of the
development of instructional materials over the code mixing in the promotional
communications-based learning sociolinguistics. 2. Describe the function of the
implementation of the development of teaching materials over the code switching in the
promotional communications-based learning sociolinguistics. Location Research in
Universities /Colleges (PTN / PTS) Central Java. Sources of data for the feasibility of
implementation is the focus group discussion (FGD). Data was collected with FGD and
refer note. In this case, researchers analyzed data interpretative against the
implementation process. Likewise, the need for analysis by taking into account aspects
of language (intralingual) and which is outside language (ekstralingual). The results of
this study there are two things. 1) The form of implementation are students reading the
article, discuss, understand, and efforts to implement the results of the development of
teaching materials based code promotional communications interference in scientific
writing (papers, articles, theses), and evaluation. 2) There are some functions of the
implementation of the results of such development. Among others giving the student
experience for the future, associated with the selection of languages that have
contributed to the improvement of the marketability of goods or services. The form of
promotional communication is the interaction between stimulation installer promotion
with the response of prospective purchasers or prospective significant customer. | en_US |
