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dc.contributor.authorDarmanto, Darmanto
dc.date.accessioned2015-02-02T07:45:04Z
dc.date.available2015-02-02T07:45:04Z
dc.date.issued2015-01-24
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Yichuan, W. & Chiahui, Y, (2010., Investigating the Drivers of the Innovation in Channel Integration and Supply Chain Performance: A Strategy Orientated Perspective, Journal of Production Economics,Vol. 127 p. 246- 276 Zhou, K.Z. Yim, C.K. & Tse, D.K. (2005.. The Effects Of Strategic Orientationson Technology and Market Based Breakthrough Innovations, Journal of marketing, Vol.69, p.40-60en_US
dc.identifier.issn2407 - 9189
dc.identifier.urihttp://hdl.handle.net/11617/5131
dc.description.abstractThis research is intended to provide information about conceptual controversy relevant to the role of market orientation, innovation orientation and marketing performance. In particular, it is to provide information about the influence of customer and competitor orientation on the orientation of technical innovation; the influence of customer, competitor and technical innovation orientation on the performance of marketing; the influence of the entrepreneurial, marketing -based reward and learning on the customer orientation; the role of organizational change in strengthening the influence of customer and competitor orientation on the technical innovation orientation. Population of this research were SMEs owners or managers of food SMEs in Boyolali, Surakarta, Sukoharjo, Karanganyar, Wonogiri, Sragen and Klaten. Using sampling area method, the number of sample used was 250. Analysis method used in this research was the Structural Equation Modeling with Lisrel software. This research reveals the results: customer and competitor orientation has positive and significant influence on technical innovation and marketing performance orientation. Technical innovation orientation shows negative and insignificant effect on marketing performance. The organizational change capability moderates the influence of customer orientation and competitor on the orientation of technical innovation.en_US
dc.publisherLPPM UMSen_US
dc.subjectStrategy orientationen_US
dc.subjectthe organizational change capabilityen_US
dc.subjectmarketing performanceen_US
dc.titleKeterkaitan Antar Dimensi Orientasi Strategi dan Kinerja Pemasaranen_US
dc.typeArticleen_US


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