Analisis Faktor yang Mempengaruhi Persepsi Pelaku Usaha Batik di Kota Yogyakarta Dalam Menghadapi Masyarakat Ekonomi Asean (MEA) 2015

Abstract

The ASEAN (Association of Southeast Asian Nations) charter signed on 20 November 2007, that yield is ASEAN focus on economic integration process towards the ASEAN Economic Community (AEC). This research was carried out related to the holding of the 2015 ASEAN Free Trade Area (AFTA), with the object of research is the perception of batik’s entrepreneur in the city of Yogyakarta to face of the AFTA 2015. The purpose of this study was to determine the factors that influence the perception of batik’s entrepreneur in the city of Yogyakarta. This research used a primary data by sampling using a questionnaire. The method of analysis that used in this study is the Principal Component Analysis (PCA). The software used in this research is SPSS 17. This research produced 4 factors that influence the perception of batik’s entrepreneur in the city of Yogyakarta in the face of AFTA 2015, There are the Products and Capital Factors, Management of Business Factors, Opportunities and Challenges Facing the Free Market Factors, and External Factors.