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Perilaku Belanja Wanita Perkotaan (Studi Empirik pada Konsumen Department Store Kota Surakarta
(Universitas Muhammadiyah Surakarta, 2013-11-27)
This research aim is to analyze the difference perception of shoping value between male and female in Surakarta retail consumers. Shopping value classified in to hedonic and utilitarian value. Hedonic value occurs when ...