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Perilaku Belanja Wanita Perkotaan (Studi Empirik pada Konsumen Department Store Kota Surakarta

dc.contributor.authorSetyawan, Anton Agus
dc.contributor.authorNugroho, Sidiq Permono
dc.date.accessioned2015-03-27T07:41:17Z
dc.date.available2015-03-27T07:41:17Z
dc.date.issued2013-11-27
dc.identifier.citationAssael, H (1998).Consumer Behavior and Marketing Action. 6 th Ed., New York South Western College Publishing.. Babin, B.J. dan Babin, L. (2001), “Seeking Something Different? A Model Of Schema Typicality, Consumer Affect, Purchase Intentions And Perceived Shopping Value”, Journal Of Business Research, Vol. 54, Pp. 89-96. Cha, J. (2001), “Planned And Unplanned Apparel Purchase Typology And Related Variables”, Unpublished Thesis, Seoul National University, Seoul. Fiore, A.M dan J. Kim, (2007), An Integrative Framework Capturing Experiential And Utilitarian Shopping Experience, International Journal Of Retail & Distribution Management, Vol. 35 No. 6, Pp. 421-442. Griffin, M, B.J Babin dan D. Modianos (2000), Shopping Values of Russian Consumers: The Impact of Habituation in a Developing Economy, Journal of Retailing, Vol 76, No.1. Gujarati, Damodar (2004). Basic Econometrics., Boston. McGraw Hill International. Hair Joseph F, Rolph E Anderson, Ronald L Tatham dan William C Black (2010), Multivariate Data Analysis Fifth Edition, New Jersey, Prentice Hall. Hausman, A. (2000), “A Multi-Method Investigation Of Consumer Motivations In Impulse Buying Behavior”, Journal Of Consumer Marketing, Vol. 17 No. 15, Pp. 403-19. Isen, A.M., Niedenthal, P.M. dan Cantor, N. (1992), “An In fluence Of Positive Affect On Social Categorization”, Motivation And Emotion, Vol. 16, Pp. 65 -78. Jones, M.A., Reynolds, K.E., Weun, S. dan Beatty, S.E. (2003), “The-Product-Speci fic Nature Of Impulse Buying Tendency”, Journal Of Business Research, Vol. 56 No. 7, Pp. 505-11. Karim,J.A, M. Kumar dan S. Abd Rahman, (2013) Measuring Shopping Values Of Malaysian Retail Consumers, Asia Paci fic Journal Of Marketing And Logistics Vol. 25 No. 2, Pp. 200-224. 13 Lee, A.Y. dan Sternthal, B. (1999), “The Effect Of Positive Mood On Memory”, Journal Of Consumer Research, Vol. 26, Pp. 115-27. Meloy, M.G. (2000), “Mood-Driven Distortion Of Product Information”, Journal Of Consumer Research, Vol. 27, Pp. 345-59. Millan E.S dan E. Howard, (2007), Shopping For Pleasure? Shopping Experiences Of Hungarian Consumers, International Journal Of Retail & Distribution Management Vol. 35 No. 6, Pp. 474-487 Park E.J, E.Y Kim dan J. C.Forney (2006), A Structural Model Of Fashion-Oriented Impulse Buying Behavior, Journal Of Fashion Marketing And Management, Vol. 10 No. 4, pp. 433-446. Piron, F. (1991), “De fining Impulse Purchasing”, Advances In Consumer Research, Vol. 18, Pp. 509-13. Samuel, S.N, E. Li dan H. McDonald, (1996), The purchasing behaviour of Shanghai buyers of processed food and beverage products: implications for research on retail management, International Journal of Retail & Distribution Management Volume 24 · Number 4 · pp. 20–28. Seo, J., Hathcote, J.M. dan Sweaney, A.L. (2001), “Casual Wear Shopping Behavior Of College Men In Georgia,USA”, Journal Of Fashion Marketing And Management,Vol.5No.3, Pp. 208-22. Seock, Y.K And N. Sauls, (2008), Hispanic Consumers’ Shopping Orientation And Apparel Retail Store Evaluation Criteria, An Analysis Of Age And Gender Differences, Journal Of Fashion Marketing And Management, Vol. 12 No. 4, pp. 469-486in_ID
dc.identifier.urihttp://hdl.handle.net/11617/5474
dc.description.abstractThis research aim is to analyze the difference perception of shoping value between male and female in Surakarta retail consumers. Shopping value classified in to hedonic and utilitarian value. Hedonic value occurs when consumers rely on their emotional, social and phsycological aspect in shoping, while utilitarian value is more concerned with functional aspect in shoping. . Result shows that there is difference perception in Surakarta retail consumers. In this study, female consumers tend to have hedonic value in their shoping orientations, while male consumers tend to be more utilitarian orientation. Implication of the study is that gender is an important aspect in structuring business position, and segmentation in retail industry.in_ID
dc.language.isoidin_ID
dc.publisherUniversitas Muhammadiyah Surakartain_ID
dc.subjectshoping valuein_ID
dc.subjecthedonicin_ID
dc.subjectutilitarianin_ID
dc.subjectgenderin_ID
dc.titlePerilaku Belanja Wanita Perkotaan (Studi Empirik pada Konsumen Department Store Kota Surakartain_ID
dc.typeArticlein_ID


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