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Studi Eksploratori tentang Perilaku Niat Beli Produk Keuangan Syariah

dc.contributor.authorSetyawan, Anton Agus
dc.date.accessioned2015-03-27T08:20:48Z
dc.date.available2015-03-27T08:20:48Z
dc.date.issued2014-11
dc.identifier.citationAjzen, I. & Fishbein, M. (1980)Understanding Attitudes And Predicting Social Behavior Englewood Cliffs, NJ: Prentice-Hall. Bagozzi R.P, Wong, N, Abe, S Dan Bergami, M (2000), Cultural And Situational Contingencies And The Theory Of Reasoned Action: Application To Fast Food Restaurant Consumption, Journal Of Consumer Psychology, 9(2), 97-106 Bagozzi, Richard P, Nancy Wong, Shuzo Abe Dan M Bergami (2000), Cultural And Situational Contingencies And The Theory Of Reasoned Action:Application Of Fast Food Restaurant Consumption, Journal Of Consumer Psychology, Vol 9 No 2 H 97-106. Hassan .A, Chachi . A, And Abdul Latiff, S (2008), Islamic Marketing Ethics And Its Impact On Customer Satisfaction In The Islamic Banking Industry , JKAU: Islamic Econ., Vol. 21 No. 1, Pp: 27-46 Herr, P (1995), Whiter Fact, Artifact And Attitude: Reflections On The Theory Of Reasoned Action, Journal Of Consumer Psychology, 4/4, 371-380. Hoyer, D. dan Macinnis, D.J (2010), Consumer Behavior 5th Edition, South Western Publishing. Laporan Perkembangan Perbankan Syariah (2013), Bank Indonesia. Munoz .S, Sanchez. M, Dan Nunes .G, (2007), Gender Differences In Condom Use Prediction With Theory Of Reasoned Action And Planned Behaviour: The Role Of Self-Ef ficacy And Control, AIDS Care, October 2007; 19(9): 11771181 Naser, K Dan Moutinho, L (1997), Strategic Marketing Management: The Case Of Islamic Banks, International Journal Of Bank Marketing, 15/6 , Pp 87–203 Oliver, R.L Dan Bearden, W (1985), Cross Over Effect In The Theory Of Reasoned Action: A Moderating Influnce Attempt, Journal Of Consumer Research, Vol 12, Pp 324-340. Orr, M.G, Thrush .R, Plaut .D, (2013), The Theory Of Reasoned Action As Parallel Constraint Satisfaction: Towards A Dynamic Computat Ional Model Of Health Behavio R, PLOS ONE , Volume 8 | Issue 5 | E62490 Simon, H., (1997). Administrative Behavior: A Study of Decision-Making Processes in Administrative Organizations. 4th ed. ed. New York: The Free Press.in_ID
dc.identifier.urihttp://hdl.handle.net/11617/5476
dc.description.abstracthis study explores purchase intention of syariah financial product. The purpose of the study is to identify factors of consumer’s intention to use syariah financial product. Framework of the study is TRA model proposed by Ajzen and Fishbein (1980). The design of this study is qualitative approach. This study employs focus group discussion and in depth i nterview in cata collection. Focus group discussion in this study involves 6 syariah financial product which have experienced with syariah and conventional financial institution. In depth interview has been accomplished with 3 different managers from syariah financial institutions. To analyze data, this study applies content analyses. Findings in this study are consumer’s evaluate syariah financial product by comparing benefits of the product with conventional financial product. Concept of non economic benefit and religious aspect has also discussed in this studyin_ID
dc.language.isoidin_ID
dc.publisherUniversitas Muhammadiyah Surakartain_ID
dc.subjectpurchase intentionin_ID
dc.subjectbeliefsin_ID
dc.subjectbenefitsin_ID
dc.subjectreligiousityin_ID
dc.titleStudi Eksploratori tentang Perilaku Niat Beli Produk Keuangan Syariahin_ID
dc.typeArticlein_ID


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