• Login
    View Item 
    •   Home
    • Proceedings
    • Proceeding Narratives of Sustainable Development
    • Proceeding Narratives of Sustainable Development (Introduced by Prof. Bernard Adeney-Risakotta)
    • View Item
    •   Home
    • Proceedings
    • Proceeding Narratives of Sustainable Development
    • Proceeding Narratives of Sustainable Development (Introduced by Prof. Bernard Adeney-Risakotta)
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    A Nested Model of Analyzing An Influence of Time Orientation on Behaviour of Avoiding Television Advertising

    Thumbnail
    View/Open
    Narrative of Sustainability.pdf (978.8Kb)
    Date
    2011
    Author
    Kuswati, Rini
    Metadata
    Show full item record
    Abstract
    Time orientation theory states that an individual spends his or her time purposively depending upon whether time orientation is past, present, or future. The researcher refers this perspective to understanding more deeply about why an individual avoids television advertising. The pastoriented individual thinks that the television advertising is not important and only affects people to behave consumptively. They tend to avoid from seeing it. The present-oriented individual thinks that the television advertising is important because he or she focuses on ‘live for today.’ The future-oriented individual thinks that the television advertising is important to plan purchasing and he or she tends not avoid from seeing it. This research aims to test a whole model of the behaviour of avoiding from seeing the television advertising regarding time orientation, belief and attitude toward it. Also, the research examines the relation among construct mediated by a belief variable and attitude toward television advertising. The result of structure equation model (SEM) analysis indicates that the whole model has an unsatisfactory goodness of fit based on a low value of fix indices so that it is necessary to modify structural research model (nested model). After the model is modified, the goodness-of-fit model is better (Chi Square 4417; significance probability 0.620; RMSEA 0.000; GFI 0.99; AGFI 0.973; TLI 1,12; CFI 1; NFI 0.99; CMIN/DF 0.7).
    URI
    http://hdl.handle.net/11617/5554
    Collections
    • Proceeding Narratives of Sustainable Development (Introduced by Prof. Bernard Adeney-Risakotta)

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV
     

     

    Browse

    Publikasi IlmiahCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsThis CollectionBy Issue DateAuthorsTitlesSubjects

    My Account

    Login

    DSpace software copyright © 2002-2016  DuraSpace
    Contact Us | Send Feedback
    Theme by 
    Atmire NV