PENGARUH KOMPARASI SOSIAL PADA PUBLIC FIGURE DI MEDIA MASSA TERHADAP BODY IMAGE REMAJA DI KECAMATAN PATIKRAJA, KABUPATEN BANYUMAS
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The aim of this research was to examine the influence of social comparison to public figures in mass media to the body image of early adolescents in Patikraja, Banyumas, and to examine the differences between male and female. The respondents were 130 early adolescent students of seventh grade. The sample was selected by using cluster random sampling. The data were collected using social comparison to public figure in media, namely by comparing the scale of public figure in media and that of students’ body image. The research showed the following two conclusions. Firstly, there was an negative and significant influence of social comparison to public figure in media to adolescence’s body image in Patikraja, Banyumas (r = - 0.297; p = 0.020). Secondly, there was a significant difference between male and female students (FA = 9.805; mean A1 = 62.292; mean A2 = 62.185; t = 0.115; R2 = 0.071; db = 1/129; p = 0.003). Male body image was better than female body image. The percentage of the influence of social comparison in public figure in media was 7 %.