Pemediasian Keunggulan Bersaing dan Pembelajaran Organisasional terhadap Hubungan Orientasi Kewirausahaan dengan Kinerja

Abstract

This study aims to test the role of mediating variables compeititive advantage and learning organizational on the relationship between entrepreneurial orientation and firm performance in dinamic competiton. This research was conducted by survey method to the respondents in small and medium enterprises at Magelang City consist of 178 respondents. Data analysis was performed using SEM WartPLS 3.0. The simultan test showed that entrepeneurial orientation has no direct relation with firm performance p=0,12, so p >0,05. Than entrepreneurial orientation as independen variable has postive relation with competitive advantage (ß=0,67; p<0,01; R2=0,45) and organizational learning (ß=0,72; p<0,01; R2=0,51). Than competitive advantage and learning organizational as mediator variable has significan relation with entrepreneurial orientation (ß=038, p<0,01,) and (ß=0,24, p<0,01, ) and (R2=0,43). Relational model among variables has good GoF (APC=0,426, p<0,01; ARS=0,462, p<0,01; VIF=2,206<5). These results indicate that competitive advantage and organizational learning is fully mediated the relation between entrepreneurial orentation and firm performance. This study contributes to add competitive advantage and organizational learning as mediating variables on the relationship between entrepreneurial orientation and firm performance. The study states that in dynamic competition, company with entrepreneurial orentation will improve the performance when it has competitive advantage and organizational learning occurs in company.