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dc.contributor.authorWaskito, Jati
dc.date.accessioned2016-02-29T01:54:50Z
dc.date.available2016-02-29T01:54:50Z
dc.date.issued2015-08
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dc.identifier.issn2407-9189
dc.identifier.urihttp://hdl.handle.net/11617/6867
dc.description.abstractThis study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by considering the environmental friendliness of the product, the perception of the value of products, and the risk of products to enhance the consumer's intention to purchase green products. Survey methods to get 292 respondents. Using a structural equations mode, found that the public reward and risk products significantly influence consumers' willingness to buy green products. While the trust is not able to increase green purchasing their desires, and cannot be moderating appreciation green value and green risk to increase green purchasing greenin_ID
dc.language.isoidin_ID
dc.publisherLPPM Universitas Muhammadiyah Semarangin_ID
dc.subjectGreen Purchasingin_ID
dc.subjectvaluein_ID
dc.subjecttrustin_ID
dc.subjectriskin_ID
dc.titleUpaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan Melalui Nilai, Resiko, dan Kepercayaan Terhadap Produk Hijauin_ID
dc.typeArticlein_ID


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