| dc.identifier.citation | Alma, B. (2009). Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta. Angipora, Maskus P. (2006). Dasar-dasar Pemasaran. Edisi Pertama. Cetakan Pertama. Jakarta: PT. Raja Grafindo Persada. Cenadi, S. (1998), Jurnal Nirmana Jurusan Desain Komunikasi Visual Volume 1, Universitas Kristen Petra, Surabaya. Kotler, P. (2009). Manajemen Pemasaran. Jakarta : Erlangga Kotler, P; Armstrong, G. (2008). Prinsip- prinsip Pemasaran, Jilid 1, Erlangga, Jakarta. Susanto, A.B. dan Kotler, P. (2001). Manajemen Pemasaran di Indonesia. Jakarta: Salemba Empat. Tjiptono, F. (2008). Strategi Pemasaran, Edisi III, CV.Andi Offset, Yogyakarta. | in_ID |
| dc.description.abstract | The purposes of this study were to determine: (1). The strengths and weaknesses factors of SMEs in an effort to increase the sale value of traditional food products, (2). What strategies do SMEs need to increase the sale value of traditional food products, and (3). How is the performance of SMEs after the implementation of strategies to increase the sale value of
traditional food products. The sample of this study was 20 members of the “Asosiasi Kelompok Tani Handayani” in Kepek Village, Wonosari, Gunungkidul, DIY. The method of collecting data in this study is observation and interview. The approach used in this research is qualitative descriptive method and action research. The stages in the action research include observation, implementation, and evaluation. The implemented program is education and training in the field of packaging design, product labeling, the use of spinner machine, and the use of information technology facilities. | in_ID |
