Strategi Pengembangan Industri Meubel Sebagai Produk Unggulan Daerah

Abstract

Superior product illustrates the region's ability to produce products, create value, leveraging resources in real time, provide employment opportunities, generate income for the community and the government, and have prospects for improving productivity and investment. This study aims to determine the industrial development strategy of meubel as Regional Superior Product in Klaten. The research location is meubel industry in Klaten. This research used qualitative approach with contain analysis. Methods of data collection using interviews and Focus Group Discussion (FGD). The data analysis used SWOT analysis. The results showed are (1) the geographical position of the district. Klaten, location of industry in Klaten district can utilize and maximize access to national and international trade, (2) Increasing the role of government agencies and ASMINDO and the Chamber of Commerce in their aspirations and policies, information, and promotions, (3). Maintain and improve product quality to enhance product competitiveness, etc.