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dc.contributor.authorRosyadi, Imron
dc.date.accessioned2016-10-25T07:00:16Z
dc.date.available2016-10-25T07:00:16Z
dc.date.issued2016-08
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dc.identifier.issn2047-9189
dc.identifier.urihttp://hdl.handle.net/11617/7876
dc.description.abstractPenelitian ini dilakukan pada nasabah BNI Syariah Pekalongan dengan judul: “Analisis Kualitas Pelayanan, Kepuasan Nasabah, Kepercayaan, Citra Perusahaan Terhadap Loyalitas Nasabah (Study pada Bank BNI Syariah Pekalongan)”. Tujuan Penelitian ini adalah untuk mengetahui pengaruh kualitas pelayanan terhadap kepuasan nasabah, kepercayaan, citra perusahaan dan loyalitas nasabah BNI Syariah Pekalongan. Alat analisis yang digunakan Structural Equation Modeling (SEM). Dari hasil penelitian dan analisis data diperoleh kesimpulan bahwa: Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan nasabah, semakin tinggi kualitas pelayanan semakin kepuasan nasabah BNI Syariah Pekalongan. Kualitas pelayanan berpengaruh positif dan signifikan terhadap kepercayaan semakin tinggi kualitas pelayanan semakin tinggi kepuasan nasabah BNI Syariah Pekalongan. Kepuasan nasabah berpengaruh positif dan signifikan terhadap kepercayaan, semakin tinggi kepuasan nasabahsemakin tinggi kepercayaan nasabah BNI Syariah Pekalongan. Citra perusahaan berpengaruh positif dan signifikan terhadap kepercayaan, semakin tinggi citra perusahaan semakin tinggi kepercayaan nasabah BNI Syariah Pekalongan. Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah, semakin tinggi kepuasan nasabah semakin tinggi loyalitas nasabah BNI Syariah Pekalongan.Kepercayaan berpengaruh positif dan signifikan terhadap loyalitas nasabah, semakin tinggi kepercayaan semakin tinggi loyalitas nasabah BNI Syariah Pekalongan.Citra perusahaan berpengaruh positif dan signifikan terhadap loyalitas nasabah, semakin tinggi citra perusahaan semakin tinggi loyalitas nasabah BNI Syariah Pekalongan. Berdasarkan kesimpulan di atas, untuk meningkatkan loyalitas nasabah maka kualitas layanan harus ditingkatkan dengan cara meningkatkan indikatorindikator : tangibel, reliability, responsiveness, asurance dan emphaty. Selain itu organisasi perlu meningkatkan kepercayaan nasabah dengan pendekatan karakterisik personality masing-masing individu nasabah.in_ID
dc.language.isoidin_ID
dc.publisherSTIKES Muhammadiyah Pekajanganin_ID
dc.subjectKualitas Pelayananin_ID
dc.subjectKepuasan Nasabahin_ID
dc.subjectKepercayaanin_ID
dc.subjectCitra Perusahaan dan Loyalitas Nasabahin_ID
dc.titleAnalisis Kualitas Pelayanan, Kepuasan Nasabah, Kepercayaan, Citra Perusahaan Terhadap Loyalitas Nasabah (Studi pada Bank BNI Syariah Pekalongan)in_ID
dc.typeArticlein_ID


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