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Toward a Better Performance: Through CSR in Holistic Marketing Concept (Menuju Kinerja yang Lebih Baik: Melalui CSR dalam Holistik Marketing Konsep)
(Eco-Entrepreneurship Seminar & Call for Paper "Improving Performance by Improving Environment" 2012, 2012-03)
Many firm have found the business case for greater attention to corporate social responsibility to be compelling, particularly given reputational risk and other pressure of the contemporary business environment. Corporate ...