Browsing Proceedings by Subject "value"
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Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan
(Universitas Muhammadiyah Surakarta, 2014-08)The research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmenta ... -
Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan Melalui Nilai, Resiko, dan Kepercayaan Terhadap Produk Hijau
(LPPM Universitas Muhammadiyah Semarang, 2015-08)This study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by considering the environmental friendliness of the product, the perception of the value ...