Show simple item record

dc.contributor.authorEdy, Irwan Christanto
dc.contributor.authorBrotojoyo, Endang
dc.date.accessioned2017-07-31T02:25:18Z
dc.date.available2017-07-31T02:25:18Z
dc.date.issued2017-05-24
dc.identifier.citationAjzen. I, “The theory of planned behavior,” Organizational Behavior and Human Decision Processes, vol. 50 No. 2, pp. 179–211, 1991 A. Nagendra, “Paradigm Shift in HR Practices on Employee Life Cycle Due to Influence of Social Media,” Procedia Econ. Financ., vol. 11, no. 14, pp. 197– 207, 2014. B. K. P. D. Balakrishnan, M. I. Dahnil, and W. J. Yi, “The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y,” Procedia - Soc. Behav. Sci., vol. 148, pp. 177–185, 2014 F. K. Ozenc and S. D. Farnham, “Life ‘Modes’ in Social Media,” CHI ’11 Proc. SIGCHI Conf. Hum. Factors Comput. Syst., pp. 561–570, 2011 F. Yogesh and M. Yesha, “Effect of Social Media on Purchase Decision,” Pacific Bus. Rev. Int., vol. 6, no. 11, pp. 45–51, 2014. Hayduk. L, “Structural equation modeling with LISREL,” Johns Hopkings University Press, 1987. Huberman. B. A, Romero.D. M. and Wu, F, “Social networks that matter: Twitter under the micro-scope,” First Monday, 14(1), 2009 Hughes. D., Rowe.M, Batey. M, and Lee. A, “ A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage,“ Computers in Human Behavior, vol. 28, pp. 561- 569, 2012. J. C. Henderson and P. C. Nutt, “The Influence of Decision Style on Decision Making Behavior,” Manage. Sci., vol. 26, no. 4, pp. 371–386, 1980 Kane.G, C.Fichman, R. G. Gallaugher. J. and Glaser, J. “Community relations 2.0,” Harvard Business Review, vol. 87, pp. 45–50, 2009. K. Hutter, J. Hautz, S. Dennhardt, and J. Füller, “The Impact of User Interactions in Social Media on Brand Awareness and Purchase Intention: The Case of MINI on Facebook,” J. Prod. Brand Manag., vol. 22, no. 5, pp. 342–351, 2013. Kotler. P & A. Gary, “Dasar dasar Pemasaran,” edisi ke sembilan, Jakarta,PT.Index, 2004 Kotler.P & A. Gary.(2008), “Prinsip prinsip Pemasaran, edisi ke sembilan,” Jakarta,PT Erlangga, 2008. Kwon. O, Wen.Y, "An empirical study of the factors affecting social network service use", Computers in Human Behavior, vol. 26, pp. 254-263, 2010 Lee. W, Xiong. L. and Hu. C, "The effect of Facebook users’ arousal and valence on intention to go to the festival: Applying an extension of the technology acceptance model", International Journal of Hospitality Management", vol. 31, pp. 819-827, 2012 Lin, K. and Lu, "Why people use social networking sites: An empirical study integrating network externalities and motivation theory", Computer in Human Behavior, vol. 27, pp. 1152- 1161, 2011 P. Kuppuswamy and S. Nithya Rekha, “The Effect of Social Networks Media on the Quality of changes in the people life style: A study report on Kingdom of Saudi Arabia and other Middle East,” IOSR J. Eng. www.iosrjen.org ISSN, vol. 5, no. 2, pp. 2250–3021, 2015. Pempek, T. A., Yermolayeva, Y. A. and Yermolayeva, S. L, "College students’ social networking experiences on Facebook", Journal of Applied Developmental Psychology, vol. 30, pp.227–238, 2009 Powell.J, “33 Million people in the room: How to create, influence, and run a successful business with social networking,” NJ: FT Press, 2009. S. Bashir, M. Zeeshan, S. Sabbar, R. a I. I. Hussain, and I. H. Sarki, “Impact of Cultural Values and Life Style on Impulse Buying Behavior: A case study of Pakistan,” Int. Rev. Manag. Bus. Res., vol. 2, no. 1, pp. 193–200, 2013. Sugiyono, “Metodologi penelitian Bisnis”, Bandung, Alfabeta, 2008 Swasha. B and Hani. H, “Manajemen Pemasaran : Analisa perilaku Konsumen”, Jogjakarta,BPFE, 2004 Tabachnick. B and Fidell. L, “Using multivariate statistics (3rd editions),” NY: Harper Collins, 1996 Tapscott. D, “Grown up digital: How the next generation is changing your world,” New York: McGraw-Hill, 2008 Tucker, L. and Lewis, C, “a reliability coefficient for maximum likelihood factor analysis,” psychometrika, Vol. 38, NO. 1, pp. 1-10, 1973. Zarella. D,” The Social Media Marketing Book,” Jakarta, PT. Serambi Ilmu Semesta, 201.in_ID
dc.identifier.issn2580-8796
dc.identifier.urihttp://hdl.handle.net/11617/9082
dc.description.abstractPerkembangan jejaring media sosial yang sangat pesat, menarik perhatian peneliti untuk melakukan studi penelitian, khususnya dampak media sosial terhadap gaya hidup (life style) individu. Penelitian ini bertujuan untuk mengkaji model empiris : pengaruh media sosial terhadap life style dan keputusan pembelian. Penelitian ini merupakan penelitian survei. Data yang digunakan adalah data primer dan sekunder dengan mengambil mahasiswa di Kota Surakarta sebagai objek penelitian. Instrumen pengumpulan data berupa daftar pertanyaan (kuesioner) baik dengan pertanyaan terbuka maupun tertutup. Metode analisis data yang digunakan meliputi 1) analisis uji instrumen yaitu uji validitas dan uji reliabilitas, 2) analisis statistik deskriptif, 3) analisis SEM-PLS (Sequantial Equation Model-Partial Least Square), Penelitian ini akan menghasilkan temuan berupa model empirik yang menggambarkan bahwa 1) media sosial dan life style berpengaruh tidak signifikan terhadap keputusan pembelian, 2) pengaruh langsung media sosial terhadap keputusan pembeliaan lebih besar dibanding pengaruh tidak langsung melalui life style.in_ID
dc.language.isoidin_ID
dc.publisherMuhammadiyah University Pressin_ID
dc.subjectmedia sosialin_ID
dc.subjectlife stylein_ID
dc.subjectkeputusan pembelianin_ID
dc.titleKajian Model Empiris: Pengaruh Media Sosial terhadap Life Style dan Keputusan Pembelianin_ID
dc.typeArticlein_ID


Files in this item

Thumbnail

This item appears in the following Collection(s)

Show simple item record