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dc.contributor.authorQurtubi, Q
dc.date.accessioned2018-05-26T03:10:38Z
dc.date.available2018-05-26T03:10:38Z
dc.date.issued2018-03
dc.identifier.citationAhmed P.K., Rafiq M. & Saad N.M. 2003, Internal Marketing and the Mediating Role of Organisational Competencies, European Journal of Marketing, Vol.37 No.9, pp.1221-1241. Ahmed P.K. & Rafiq M., 2003, Internal Marketing Issues and Challenges. European Journal of Marketing, Vol.37, No.9 pp.1177-1186. Ali N., 2012, An Exploratory Study Into the Implementation of Internal Marketing in Small Insurance Brokers in the United Kingdom, Journal of Financial Services Marketing, Vol.17, 3, 242-254. Azizi S., Ghytasivand F. & Fakharmanesh S., 2012, Impact of Brand Orientation, Internal Marketing and Job Satisfaction on the Internal Brand Equity: The Case of Iranian’s Food and Pharmaceutical Companies, International Review of Management and Marketing, Vol. 2, No. 2, 2012, pp.122-129. Ballantyne D., 2003, A Relationship-Mediated Theory of Internal Marketing, European Journal of Marketing, Vol.37 No.9 pp.1242-1260. Brooks R.F., Lings I.N. & Botschen M.A., 1999, Internal Marketing and Customer Driven Wafefronts. The Service Industries Journal, Vol.19 No.4, pp.49-67. Burin C., Lombard M.R. & Klopper H.B., 2016, An Internal Marketing Perspective Within A Recruitment Service Environment In South Africa, The Journal of Applied Business Research, Volume 32, Number 1. Chang C.C., Tseng K.H. & Chen C.W., 2012, The Moderating Role of Online Community Participation in the Relationship Between Internal Marketing and Organizational Citizenship Behavior, Social Behavior and Personality, 40(10), 1725-1738. Coric D.S. & Vokic N.P., 2009, The Roles of Internal Communications, Human Resource Management and Marketing Concepts in Determining Holistic Internal Marketing Philosophy, Zagreb International Review of Economics & Business, Vol. 12, No. 2, pp. 87-105, 2009. Doukakis I.P. & Kitchen P.J., 2004, Internal Marketing in UK Banks: Conceptual Legitimaty or Window Dressing?, The International Journal of Bank Marketing, Vol.22 No.6, pp.421-452. Greene W.E., Walls G.D., & Schrest L.J. (1994). Internal Marketing: The Key to External Marketing Success, Journal of Services Marketing, Vol.8 No.4, pp.5-13. Huang Y.T. & Thiele S.R., 2015, A Holistic Management Tool for Measuring Internal Marketing Activities, Journal of Service Marketing, Volume 29 - Number 6/7 - 571-584. Joung H.W., Goh B.K., Huffman L., Yuan J.J. & Surles J., 2015, Investigating Relationships Between Internal Marketing Practices and Employee Organizational Commitment in the Foodservice Industry, International Journal of Contemporary Hospitality Management, Vol.27 No.7, pp.1618-1640. Kameshwari A.V. & Nittala R., 2013, Quantitative Modeling of Internal Marketing and Interactive Marketing, Journal of Supply Chain Management Systems, Volume 2 Issue 2. Kaur J. & Sharma S.K., 2015, Internal Marketing: Scale Development and Validation. Vision 19 (3) 236-247 SAGE Publications. Kaurav R.P.S., 2015, Assessing impact of internal marketing on business performance, European Journal of Tourism Research, 10, pp.136-139. Keller S.B., Lynch D.F., Ellinger A.E., Ozment J. & Calantone R., 2006, The Impact of Internal Marketing Efforts in Distribution Service Operations, Journal of Business Logistics, Vol.27, No.1. Kotler P. & Keller K.L., 2009, Manajemen Pemasaran Edisi Kedua Belas Jilid 1, PT Indeks Jakarta Rafiq M. & Ahmed P.K., 2000, Advances in the Internal Marketing Concept: Definition, Synthesis and Extension, The Journal of Services Marketing, 14 (6): 449-462. Tsai Y., 2014, Learning Organizations, Internal Marketing, and Organizational Commitment in Hospitals, BMC health Services Research, 14:152. Varey R.J., 1995, Internal Marketing: A Review and Some Interdisciplinary Research Challenge, International Journal of Service Industry Management, Vol.6 No.1, pp.40-63.id_ID
dc.identifier.issn2621-0789
dc.identifier.urihttp://hdl.handle.net/11617/9818
dc.description.abstractPemasaran internal adalah upaya mengatasi resistensi organisasi untuk berubah dan menyelaraskan, memotivasi serta koordinasi dan integrasi antar-fungsional karyawan terhadap implementasi efektif strategi perusahaan dan fungsional tertentu dalam rangka memberikan kepuasan pelanggan melalui proses menciptakan motivasi karyawan dan beorientasi pelanggan dengan menggunakan pendekatan marketing-like. Makalah ini membahas definisi pemasaran internal, konsep dan ruang lingkup pemasaran internal, filosofi pemasaran internal holistik, dimensi pemasaran internal, pengaruh pemasaran internal terhadap kinerja bisnis, beberapa penelitian pemasaran internal, serta permasalahan dan tantangan penelitian pemasaran internal. Tujuan penulisan makalah adalah untuk memberikan pemahaman konsep dan peran pemasaran internal dalam implementasi strategi perusahaan. Metode penelitian yang digunakan dalam penulisan makalah ini adalah literature review jenis tradisional review. Berdasarkan hasil pembahasan dapat disimpulkan, integrasi pemasaran internal dalam strategi perusahaan secara keseluruhan adalah penting.id_ID
dc.language.isootherid_ID
dc.publisherIENACO (Industrial Engineering National Conference) 6 2018id_ID
dc.subjectmarketing-likeid_ID
dc.subjectpemasaran internalid_ID
dc.subjectstrategi perusahaanid_ID
dc.titleKonsep dan Peran Pemasaran Internal dalam Implementasi Strategi Perusahaanid_ID
dc.typeArticleid_ID


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