Pengembangan Metode Pemasaran Wisata Desa Tematik

Abstract

The concept of rural tourism in Indonesia began to develop in 2000. The village is packed, developed for tourists who want to enjoy a unique and extraordinary experience as the locals live their lives. Kenep tourism village brings a creative theme, namely business activities that have unique creations. The creativity of the population is interesting to be explored by tourists. Creator of Kenep creative tourism village was developed through the cooperation of the village government of Kenep Village, Lumbung Budoyo organization and all villagers. The spirit of developing a tourist village is still constrained by a lack of knowledge about appropriate marketing methods. The purpose of this community service activity is to improve marketing understanding for the creative tourist village manager Kenep Sukoharjo. Activities are carried out in stages, namely observation, planning and implementation of marketing training. Observation to get the result that the tourism activities have been running with various shortcomings so that the creative tourism actor Kenep Sukoharjo very supportive of marketing training. Implementation of the marketing training went smoothly with the enthusiasm of the participants who consisted of 20 people creative tourism actor Kenep Sukoharjo. the training resulted in the design of brochures, videos and website of the creative tourist village of Kenep. To achieve the success of the marketing need follow-up on the spirit and consistency of tourism actors, network expansion and website maintenance.