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dc.contributor.authorAnistiari, Puspo
dc.contributor.authorTribuana, Novia
dc.date.accessioned2018-06-08T05:47:29Z
dc.date.available2018-06-08T05:47:29Z
dc.date.issued2018-05
dc.identifier.citationArnkil R., Järvensivu A., Koski P. and Piirainen T. (2010), Exploring Quadruple Helix Outlining user-oriented innovation models, Final Report on Quadruple Helix Research for the CLIQ project, under the Interreg IVC Programme. Carayannis E. G. and Campbell D. F. J. (2009), Mode 3 and ‘Quadruple Helix’: toward a 21st century fractal innovation ecosystem, International Journal of Technology Management, 46 (3), 201-234. Carayannis E. G. and Campbell D. F. J. (2010), Triple Helix, Quadruple Helix and Quintuple Helix and how do knowledge, innovation and the environment relate to each other? A proposed framework for a trans-disciplinary analysis of sustainable development and social ecology, International Journal of Social Ecology and Sustainable Development 2010, 1(1):41–69. Darwanto (2013), “Peningkatan Daya Saing UMKM Berbasis Inovasi dan Kreatifitas”. Jurnal Bisnis dan Ekonomi. Vol.2 No. 2. September. ISSN. 1412-3126 Etzkowitz H. and Leydesdorff L. (1995), The Triple Helix. University-Industry- Government Relations: A Laboratory for Knowledge-Based Economic Development, EASST Review 14, 14-19. Fagerberg J. (2003), Schumpeter and the revival of evolutionary economics: an appraisal of the literature, Journal of Evolutionary Economics, 2003, Volume 13, Number 2, Page 125. Hoover dan Giarratani (1999), “An Introduction to Regional economics” The Web Book of regional Science. Lantu, D.C. et al., (2016). “Pengembangan Model Peningkatan Daya Saing UMKM di Indonesia : Validasi Kuantitatif Model”.Jurnal Manajemen Teknologi , 15(1), pp.77–93. Michael E. Porter (1990): “Competitive Strategy”., Techniques for Analysing Industries and Competitors., New York: The Free Press.id_ID
dc.identifier.issn2621-1572
dc.identifier.urihttp://hdl.handle.net/11617/9991
dc.description.abstractCurrently craftsmen for the cottage industry has a lot of but in the introduction or marketing to consumers is very less evektif even less people who understand teknolgi.karena current technology is growing rapidly in today's modern world. This study uses observation and interview methods to some communities such as the head of RT, village officials and the general public for that study aims to introduce and develop the home industry manufacturers to market their products through internet technology that is social media so the marketing can be widely not only in the area local but also outside the city until kemancanegara. The results of this research are 6 batik craftsmen especially in making bags and wallets that the main material of batik cloth. The craftsmen are constrained in terms of marketing when the manufacture of these products have high economic value. for product innovation also need to be more developed again, lack of facilities and supporting facilities of business need more research about business development strategy at batik craftsman Desa wangen Pulanharjo Klaten.id_ID
dc.language.isootherid_ID
dc.publisherThe National Conference on Management and Business (NCMAB) 2018id_ID
dc.subjectpengrajinid_ID
dc.subjecthome industriid_ID
dc.subjectteknologiid_ID
dc.subjectpemasaranid_ID
dc.titlePeningkatan Keterampilan Pemasaran melalui Katalog Pengrajin Batik Desa Wangenid_ID
dc.typeArticleid_ID


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