Peningkatan Keterampilan Pemasaran melalui Katalog Pengrajin Batik Desa Wangen

Abstract

Currently craftsmen for the cottage industry has a lot of but in the introduction or marketing to consumers is very less evektif even less people who understand teknolgi.karena current technology is growing rapidly in today's modern world. This study uses observation and interview methods to some communities such as the head of RT, village officials and the general public for that study aims to introduce and develop the home industry manufacturers to market their products through internet technology that is social media so the marketing can be widely not only in the area local but also outside the city until kemancanegara. The results of this research are 6 batik craftsmen especially in making bags and wallets that the main material of batik cloth. The craftsmen are constrained in terms of marketing when the manufacture of these products have high economic value. for product innovation also need to be more developed again, lack of facilities and supporting facilities of business need more research about business development strategy at batik craftsman Desa wangen Pulanharjo Klaten.