Browsing by Subject "Product Quality"
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Analysis of Consumer Decisions Based on Product Quality, Price, and Brand Equity in Buying Fresh Milk Shi Jack in Surakarta
(The National Conference on Management and Business (NCMAB) 2018, 2018-05)The purpose of this study was to examine and analyze the significant effect partially and simultaneously between product quality, price, and brand equity to consumer decision to buy Fresh Milk Shi Jack in Surakarta. This ... -
Peranan Manajemen Rantai Pasokan terhadap Kualitas Produk dan Efisiensi Distribusi
(Muhammadiyah University Press, 2017-07-22)This paper aims to analyze the role of supply chain management to the quality and efficiency of the distribution of the production. Companies must maximize the utilization of raw materials sufficient to produce a quality ...