Browsing by Subject "product quality"

Now showing items 1-2 of 2

    • Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Moderasi 

      Padmantyo, Sri; Fauzi’ah, Siti (Universitas Muhammadiyah Surakarta, 2014-06-25)
      This study aimed to examine the effect of product quality on customer loyalty with satisfaction as a moderating variable. The first hypothesis tested whether product quality has an effect on customer loyalty. The second ...

    • Strategi Peningkatan Nilai Jual Makanan Tradisional 

      Wicaksono, Gumirlang; Udjang, Raswan (LPPM Universitas Muhammadiyah Semarang, 2015-08)
      The purposes of this study were to determine: (1). The strengths and weaknesses factors of SMEs in an effort to increase the sale value of traditional food products, (2). What strategies do SMEs need to increase ...