Browsing by Subject "purchase intention"

Now showing items 1-3 of 3

    • Pengaruh Customer Experience terhadap Purchase Intention pada KFC Semarang 

      Handayani, Naniek Utami; Aprilia, Zelika (Universitas Muhammadiyah Surakarta, 2015-03)
      Sejak diperkenalkan pada tahun 1998, customer experience menjadi cara baru menciptakan nilai untuk perusahaan dan konsumen. Konsep customer experience dalam bidang pemasaran memandang pelanggan sebagai seorang yang rasional ...

    • Studi Eksploratori tentang Perilaku Niat Beli Produk Keuangan Syariah 

      Setyawan, Anton Agus (Universitas Muhammadiyah Surakarta, 2014-11)
      his study explores purchase intention of syariah financial product. The purpose of the study is to identify factors of consumer’s intention to use syariah financial product. Framework of the study is TRA model proposed ...

    • The Effect of Brand Image Toward Purchase Intention on Sharia Banking Product 

      Kuswati, Rini (Universitas Muhammadiyah Surakarta, 2013)
      The aims of this study is to analyze effect of brand image toward purchase intention on Sharia banking product. This study is quantitative research with survey method. Samples were taken of 100 respondents in Surakarta, ...