Keputusan Individu Melakukan Pembelian Impulsif dan Kompulsif Berdasarkan Pada Sifat Kepribadian
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Date
2018Author
Pamungkas, Boby Aditia Putra
Haryanto, Budhi
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This study aims to determine the effect of openness to experience, conscientiousness,
extraversion, agreeableness, and neuroticism on impulsive buying and compulsive buying. The
participants (N=128) are Students of Sebelas Maret University. The techniques of data
collection is using questionnaires. The method used in this research is using multiple linear
regression analysis. The results of the research analysis show that openness to experience,
conscientiousness, extraversion, agreeableness, and neurot icism have a partially significant
influence on impulsive buying and compulsive buying, except extraversion on impulsive buying
because it is not significant.