Browsing Proceeding Call for Syariah Paper by Subject "customer loyaty"
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Pengaruh Kualitas Produk Terhadap Loyalitas Pelanggan dengan Kepuasan Sebagai Variabel Moderasi
(Universitas Muhammadiyah Surakarta, 2014-06-25)This study aimed to examine the effect of product quality on customer loyalty with satisfaction as a moderating variable. The first hypothesis tested whether product quality has an effect on customer loyalty. The second ...