M. Firmansyah; Suman, Agus; Susilo, Asfi Manzilati (Universitas Muhammadiyah Surakarta, 2013-03-23)
Rational concept of NIE `bounded rationality developed by Herbert Simon is a synthesis of
the theory of rationale choice of Neo-classic “utility maximization” and “self-interest” and
rational concept based on habits and ...