Browsing Prosiding The National Conference on Management and Business (NCMAB) by Author "Waskito, Jati"
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Mengembangkan Model Strategi Pemasaran Berwawasan Lingkungan
Waskito, Jati; Witono, Banu (Universitas Muhammadiyah Surakarta, 2013-03-23)This study aims to develop the results of previous research, as follows: 1) design and test a model of consumer perceptions (that have mapped in the year-1 a comprehensive review of the eco-friendly product 2) analyze ... -
Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan
Waskito, Jati (Universitas Muhammadiyah Surakarta, 2014-08)The research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmenta ... -
Pengaruh Relevance, Confusion, dan Entertainment Iklan Hijau terhadap Sikap Skeptis Konsumen
Waskito, Jati (Muhammadiyah University Press, 2017-05-24)The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, and green ad impressions that are thematically relevant, confusing and entertaining nature, against their ...