Browsing Prosiding The National Conference on Management and Business (NCMAB) by Author "Wiyadi"
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Implementasi Strategi Pemasaran Relasional dan Pengaruhnya terhadap Kepuasan Pelanggaan (Kajian Empiris pada Pelanggaan Bisnis Ritel di Kota Surakarta)
Wiyadi; Rimbani, Era; Setyanto, Ganang Tri (Universitas Muhammadiyah Surakarta, 2014-08)This study aims to analyze the influence of relationship marketing variables such as: communication, commitment, trust, and quality service to the customer satisfaction in retail business. The research sample is 100 ...