Browsing Prosiding The National Conference on Management and Business (NCMAB) by Subject "NIE"
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Rasionalitas Memilih Transaksi dengan Bank Syariah (Perspektif Teori Bounded Rationality)
(Universitas Muhammadiyah Surakarta, 2013-03-23)Rational concept of NIE `bounded rationality developed by Herbert Simon is a synthesis of the theory of rationale choice of Neo-classic “utility maximization” and “self-interest” and rational concept based on habits and ...