Browsing Prosiding The National Conference on Management and Business (NCMAB) by Subject "green product"

Now showing items 1-2 of 2

    • Mengembangkan Model Strategi Pemasaran Berwawasan Lingkungan 

      Waskito, Jati; Witono, Banu (Universitas Muhammadiyah Surakarta, 2013-03-23)
      This study aims to develop the results of previous research, as follows: 1) design and test a model of consumer perceptions (that have mapped in the year-1 a comprehensive review of the eco-friendly product 2) analyze ...

    • Model Meningkatkan Niat Pembelian Konsumen pada Produk Ramah Lingkungan 

      Waskito, Jati (Universitas Muhammadiyah Surakarta, 2014-08)
      The research plan aims to 1) Make a description of the public perception of the value, risks, and rate their confidence in eco-friendly products and 2) Establish a green marketing model by considering the environmenta ...