Browsing Prosiding The National Conference on Management and Business (NCMAB) by Subject "promotion"
Now showing items 1-2 of 2
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Pengaruh Desain Produk dan Promosi terhadap Volume Penjualan pada Industri Batik (Studi pada Industri Batik di Kabupaten Sragen)
(Universitas Muhammadiyah Surakarta, 2014-07)This study was aimed at analyzing the effect of product design and promotion on sales volume in the batik industry in Sragen. This study is expected to provide a material consideration in the determination of product ... -
Pengaruh Kualitas Pelayanan dan Promosi terhadap Minat Beli Ulang Jasa Service Motor dengan Kepuasan Pelanggan sebagai Variabel Mediasi (Studi pada Bengkel Motor AHASS Cabang UMS)
(Muhammadiyah University Press, 2017-05-24)This study aims to determine the effect of service quality and the promotion of buying interest in the services, the service motor is mediated by customer satisfaction. The results are expected to provide input in improving ...