Browsing Prosiding The National Conference on Management and Business (NCMAB) by Subject "sceptical"
Now showing items 1-1 of 1
-
Pengaruh Relevance, Confusion, dan Entertainment Iklan Hijau terhadap Sikap Skeptis Konsumen
(Muhammadiyah University Press, 2017-05-24)The purpose of this study was to analyze the effect of consumer involvement in environmental sustainability, and green ad impressions that are thematically relevant, confusing and entertaining nature, against their ...