Browsing Prosiding University Research Colloquium by Author "Waskito, Jati"
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Memahami Praktik Perilaku Pro Lingkungan Berdasar pada Sikap, Norma, dan Perilaku Konsumen
Waskito, Jati; Irawati, Zulfa (STIKES Muhammadiyah Pekajangan, 2016-08-27)This study aims to investigate the differences in underlying psychological aspects regarding pro environmental behaviors between two distinct consumer groups: green product purchasers and green product non purchasers, it ... -
Upaya Meningkatkan Niat Pembelian Produk Ramah Lingkungan Melalui Nilai, Resiko, dan Kepercayaan Terhadap Produk Hijau
Waskito, Jati (LPPM Universitas Muhammadiyah Semarang, 2015-08)This study aims to analyze the public perception of value, risk, and trust of green products and developing green marketing model by considering the environmental friendliness of the product, the perception of the value ...