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Daya Tarik Produk Ramah Lingkungan

dc.contributor.authorNasir, M.
dc.contributor.authorSaputro, Edy Purwo
dc.date.accessioned2019-07-08T06:14:48Z
dc.date.available2019-07-08T06:14:48Z
dc.date.issued2019-06
dc.identifier.citationAli, A. dan Ahmad, I. 2012. Environment Friendly Products: Factors that Influence the Green Purchase Intentions of Pakistani Consumers. Pakistan Journal of Engineering, Technology & Science. 2(1): 84-117. Bhalerao, V.R dan Deshmukh, A. 2015. Green Marketing: Greening the 4 Ps of Marketing. International Journal of Knowledge and Research in Management & E-Commerce. 5(2): 5-8. Biswas, A. 2016. A Study of Consumers’ Willingness to Pay for Green Products. Journal of Advanced Management Science. 4(3): 211-215. Chockalingam, S.N. dan Isreal, D.J. 2016. Redesigning The Marketing Mix For Eco-Friendly Product Consumption Among Non-Purchasers In India. Management & Marketing: Challenges For The Knowledge Society. 11(1): 355-370. Devipriya. B. dan Nandhini, M. 2016. A Study on Consumer Attitude towards Eco-Friendly Products in Coimbatore City. International Journal of Management and Development Studies. 5(6): 1-5. Fisher, C., Bashyal, S., dan Bachman, B. 2012. Demographic Impacts On Environmentally Friendly Purchase Behaviors. Journal of Targeting, Measurement and Analysis for Marketing. 20: 172-184. Kumar, D.S. dan Sharma, R. 2015. A Study Of Consumers’ Perception And Attitude Towards Green Products. International Journal of Advanced Research in Management and Social Sciences. 4(8): 285-297. Lorek, A. 2015. Current Trends In The Consumer Behaviour Towards Eco-Friendly Products. Economic and Environmental Studies (E&ES). 15(2): 115-129. Mahmoud, T.O. 2018. Impact of green marketing mix on purchase intention. International Journal of Advanced and Applied Sciences. 5(2): 127-135. Pillai, P., dan Junare, S.O. 2016. A Study on Consumers’ Perception towards Eco-friendly Products in Ahmedabad. International Journal of Research in IT and Management (IJRIM). 6(7): 14-28. Shabani, N., Ashoori, M., Taghinejad, M., Beyrami, H., dan Fekri. M.N. 2013. The Study Of Green Consumers’ Characteristics And Available Green Sectors In The Market. International Research Journal of Applied and Basic Sciences. 4 (7): 1880-1883. Solaiman, M., Osman, A., dan Halim, M.B. 2015. Green Marketing: A Marketing Mix Point of View. International Journal of Business and Technopreneurship. 5(1): 87-98. Suganya, D dan Kavitha, S. 2017. A Study on Consumer Awareness towards Eco Friendly Products at Coimbatore. International Journal of Current Research and Modern Education. 2(1): 237-241. Suki, N.H. 2013. Green Awareness Effects On Consumers' Purchasing Decision: Some Insights From Malaysia. International Journal of Asia Pacific Studies (IJAPS). 9(2): 49-63. Suntornpithug, N., dan Indiana, S.K. 2017. Green Marketing: Millennials’ Perceptions Of Environmentally Friendly Consumer Packaged Goods Products. Proceedings Of Iserd International Conference, Taipei, Taiwan, 26th-27th June. Yasin, S., Ghafoor, A., Lodhi, A.S., Ahmed, M., dan Kausar, R. 2015. Green Marketing: A Study of Consumers’ Attitude towards Environment Friendly Products. Lasbela University Journal of Science and Technology. 4: 109-116.id_ID
dc.identifier.issn2685-1474
dc.identifier.urihttp://hdl.handle.net/11617/11085
dc.description.abstractEnvironmentally friendly products are a demand of the impact of the rapid industrialization that affects the quality of the environment. Therefore, demand for environmentally friendly products tends to continue to increase, not only in developed industrial countries but also in poorer developing countries. This interesting phenomenon is examined and hence the purpose of this research is to identify the attractiveness of environmentally friendly products carried out with qualitative research through the perception of 100 millennial generations represented by FEB UMS students. The results of the analysis show that there are several aspects that underlie the millennial generation towards the appeal of environmentally friendly products. Limitations and suggestions for further research are taken into consideration in research, especially related to research gaps related to the attractiveness of environmentally friendly products.id_ID
dc.language.isootherid_ID
dc.publisherProsiding Seminar Bisnis Magister Manajemen (SAMBIS) 2019id_ID
dc.titleDaya Tarik Produk Ramah Lingkunganid_ID
dc.typeArticleid_ID


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