Wungu, Klaudia Mustika; Matulessy, Andik; Suryanto, S (ISETH 2019 (International Summit on Science, Technology, and Humanity), 2019)
The purpose of this study is to describe: (1) the creative process of the copywriter in making
advertisements, (2) the factors that hinder the creative process in making advertisements, (3) the
factors that support the ...