| dc.identifier.citation | Barker, R. (2018). Creatives talk technology: exploring the role and influence of digital media in the creative process of advertising art directors and copywriters. Media Practice and Education, 1–16. doi:10.1080/25741136.2018.1464741 Chartrand, J. (June 25, 2008). The savvy copywriter’s advantage: Creative storytelling. Retrieved from http://www.copyblogger.com/the-savvy-copywriter’s-advantage-creative-storytelling/ Chetan Walia (2019): A Dynamic Definition of Creativity, Creativity Research Journal, DOI: 10.1080/10400419.2019.1641787 Creswell, J.W, 2013, Research Design Qualitative, Quantitative, and Mixed Approaches, third edition, Student Library, Yogyakarta. Felton, G. (2013, August). Advertising: Concept and copy, 3rd edition [VitalSource Bookshelf version]. Retrieved from https://bookshelf.vitalsource.com/books/9780393733921 Fürst, G., Ghisletta, P., & Lubart, T. (2012). The Creative Process in Visual Art: A Longitudinal Multivariate Study. Creativity Research Journal, 24(4), 283–295. doi:10.1080/10400419.2012.729999 Hackley, C., and A. Kover. 2007. “The Trouble with Creatives: Negotiating Creative Identity in Advertising Agencies.” International Journal of Advertising 26: 63 – 78 Jefkins, Franks, 2004: 11 Public Relations Jakarta: PT. Gelor Aksara First Erlangga Langgulung, Hasan Creativity and Islamic Education, (Jakarta: Pustaka Al-Husna, 1991) Mostopha Aedi. Efforts to improve students’ creative thinking abilities X1 Pemarasan 2 SMK 2 Negeri 1 Slawi through Problem Based Instruction (PBI). Munandar, Utami. (2004). Gifted Child Creativity Development. Rineka Cipta. Jakarta. Nixon, S. 2006. “The Pursuit of Newness: Advertising, Creativity, and the Narcissism of Minor Differences.” Cultural Studies 20: 89 – 106 Suharnan. 2005. Cognitive Psychology. Surabaya: Heroine. Stuhlfaut, M. W., & Windels, K. (2013). The Creative Code: A moderator of divergent thinking in the development of marketing communications. Journal of Marketing Communications, 21(4), 241–259. doi:10.1080/13527266.2013.772913 Interview with the resource person 1 Interview with the resource person 2 Interview with resource persons 3 R. W. Stewart, New York Times, July 6, 1941. Imagery For Profit. Via wikipedia | id_ID |
| dc.description.abstract | The purpose of this study is to describe: (1) the creative process of the copywriter in making
advertisements, (2) the factors that hinder the creative process in making advertisements, (3) the
factors that support the creative process. This study is based on Guilford’s theory which divides human
thought processes into two types: divergent and convergent. This study uses a qualitative approach
through observation and interviews. The subjects of this study were 3 media workers who worked as ad
copywriters, aged between 25-40 years and were male & female. The results of this study indicate the
copywriter as a creative person. The creative process that occurs when making advertisements in the
form of briefings, brainstorming, and execution. | id_ID |
