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dc.contributor.authorHidayat, Rachmat
dc.contributor.authorDahlan, Dadang
dc.date.accessioned2020-01-20T07:02:01Z
dc.date.available2020-01-20T07:02:01Z
dc.date.issued2019
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The International Journal of Organizational Innovation, 6(3), 50–62. Yasmin, A., Tasneem, S. & Fatema, K., (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration Vol, 1(2), pp.69–80. Available at: http://researchleap.com/category/ internationalid_ID
dc.identifier.issn2615-1588
dc.identifier.urihttp://hdl.handle.net/11617/11797
dc.description.abstractPurpose: This study aims to analyze and determinate the influence of online customer reviews toward using online marketplace. Methodology: The research method is used in an explanatory survey with hypothesis testing with data collection technique employed through questionnaires. The study population are student from indramayu who studied in Univeristas Pendidikan Indonesia 2019 were 135 as respondents. The collected data were then analyzed using simple regression techniques. Results: The results showed that the online customer reviews variable were categorized as significant and interest of using with a coefficient of 0.691 Applications/Originality/Value: This finding implies that to improve e-commerce, so companies need to more attention to how they can prioritize consumer desires so that good online reviews for the company will be achieved.id_ID
dc.language.isootherid_ID
dc.publisherISETH 2019 (International Summit on Science, Technology, and Humanity)id_ID
dc.titleAnalysis of Online Customer Reviews Toward Interest Using Blibli as Online Marketplace in UPI Studentsid_ID
dc.typeArticleid_ID


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