dc.identifier.citation | Anderson, K. C., & Knight, D. K. (2014). Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : A facebook perspective purchase intention : a facebook perspective. Journal of Retailing and Consumer Services, 21(5), 773–779. https:// doi.org/10.1016/j.jretconser.2014.05.007 Bae, S. and Lee, T. (2011). Product type and consumers’ perception of online consumer reviews, Electronic Markets, vol. 21, no. 4, pp. 255-266. Bhatti, T. (2007). Exploring Factors Influencing the Adoption of Mobile Commerce. Journal of Internet Banking and Commerce, 12(3), 1–13. Bickart, B. dan Schindler, R.M. (2012), “Internet Forums As Influential Sources of Consumer Chang, M. K., Cheung, W., and Lai, V. S., 2005, “Literature Derived Reference Models for The Adoption of Online Shopping.” Information & Management, 42(4), 543-559. Chuang, S., Lin, H., & Wu, C. (2014). The Influence of Online Product Reviews on Consumer Purchase Intentions : The Moderating Roles of Cognitive Need and Product Knowledge, 33(Oct), 117–120 Darley, W. K. (2010). Toward an Integrated Framework for Online Consumer Behavior and Decision Making Process : A Review. (February). https://doi.org/10.1002/mar.20322 Das, G. (2014). Journal of Retailing and Consumer Services Linkages of retailer awareness , retailer association , retailer perceived quality and retailer loyalty with purchase intention : A study of Indian food retail brands. Journal of Retailing and Consumer Services, 21(3), 284–292. https://doi.org/10.1016/j.jretconser.2014.02.005 Dehghani, M., & Tumer, M. (2015). A research on effectiveness of Facebook advertising on enhancing purchase intention of consumers. Computers in Human Behavior, 49, 597–600. https://doi.org/10.1016/j.chb.2015.03.051 Farki, A., Baihaqi, I., & Wibawa, M. (2016). Pengaruh Online Customer Review dan Rating Terhadap Kepercayaan dan Minat Pembelian pada Online Marketplace di Indonesia. 5(2). Foroughi, B., Nikbin, D., Hyun, S. S., & Iranmanesh, M. (2016). Impact of core product quality on sport fans??? emotions and behavioral intentions. International Journal of Sports Marketing and Sponsorship, 17(2), 110–129. https://doi.org/10.1108/IJSMS-04-2016-010 Hede, A.-M., & Kellett, P. (2011). Marketing Communications for Special Events Analysing Managerial Practice , Consumer Perceptions and Preferences. European Journal of Marketing, 45(6), 987–1004. http://doi.org/10.1108/03090561111119930 Hede, A.-M., & Kellett, P. (2011). Marketing Communications for Special Events Analysing Managerial Practice , Consumer Perceptions and Preferences. European Journal of Marketing, 45(6), 987–1004. https://doi.org/10.1108/03090561111119930 Hennig-Thurau, T., Gwinner, K.P., Walsh, G. dan Gremler, D.D. (2004), “Electronic Word-of- Hu, N., Liu, L., and Zhang, J.(2008). “Do Online Reviews Affect Product Sales? The Role of Reviewer Characteristics and Temporal Effects,” Information Technology Management (9:3), pp. 201-214 Hutter, K., Hautz, J., Dennhard, S., & Fuller, J. (2013). The impact of user interactions in social media on brand awareness and purchase intention : the case of MINI on Facebook. Journal of Product & Brand Management, 22(516), 342–351. https://doi.org/10.1108/JPBM-05-2013- 0299 Information”, Journal of Interactive Marketing, Vol. 15 No. 3, pp. 31-40. Kinnear; Taylor. (1995). Riset Pemasaran, 1995. Kotler, P., & Armstrong, G. (2014). Principles of Marketing. Kotler, P., & Keller, K. L. (2016). Marketing Management. (Stephanie Wall, Ed.) (15th ed.). Essex: Pearson Education Ltd. Lieven, T., & Hildebrand, C. (2016). The Impact of Brand Gender on Brand Equity Findings from a Large-Scale. http://doi.org/10.1108/IMR-08-2014-0276 Liu, C.-C. S. and D.-J. (2015). Correlation Between the Homestay Experience and Brand Equity Using the Yuehetang Rural Residence as a. Journal of Hospitality and Tourism Technology, Vol.6 No.I, 59–72. http://doi.org/10.1108/JHTT-01-2015-0008 Lu, L., Chang, W., & Chang, H. (2014). Consumer attitudes toward blogger ’ s sponsored recommendations and purchase intention : The effect of sponsorship type , product type , and brand awareness. Computers in Human Behavior, 34, 258–266. https://doi.org/10.1016/j. chb.2014.02.007 Lu’ay Al-Mu’ani. (2015). International Journal of Online Marketing Research The Effect of Marketing Communications on Customer Based Brand Equity, 1(1), 13–25. Lu’ay Al-Mu’ani. (2015). International Journal of Online Marketing Research The Effect of Marketing Communications on Customer Based Brand Equity. 1(1), 13–25. Mouth via Consumer-Opinion Platforms: What Motivates Consumers to Articulate Minnema, A., Bijmolt, T. H. A., Gensler, S., & Wiesel, T. (2016). To Keep or Not to Keep : Effects of Online Customer Reviews on Product Returns. Journal of Retailing, 1–15. https:// doi.org/10.1016/j.jretai.2016.03.001 Natali. (2008). Perspesktif Manajemen dan Perilaku Konsumen. Yogakarta: Andi. Nguyen, D. H., Leeuw, S. De, & Dullaert, W. E. H. (2018). Consumer Behaviour and Order Fulfilment in Online Retailing : A Systematic Review. 20, 255–276. https://doi.org/10.1111/ ijmr.12129 Park, A. D., Lee, J., Han, I., International, S., Commerce, E., Summer, N., … Han, I. (2015). The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention : The Moderating Role of Involvement Linked references are available on JSTOR for this article : The Effect of On-Line Consumer Reviews on Consumer Purchasing Intention : The Moderating Role of Involvement, 11(4), 125–148. https://doi.org/10.2753/JEC1086-441511040 Rana, S. M. S., Osman, A., & Othman, Y. H. (2015). Factors Affecting Purchase Intention of Customers to Shop at Hypermarkets. Mediterranean Journal of Social Sciences, 6(3), 429– 434. https://doi.org/10.5901/mjss.2015.v6n3p429 Schiffman, L. G. L., & Kanuk, L. (2004). Perilaku Konsumen. (Z. Kasip, Ed.) (7th ed.). Jakarta: PT. Indelks Gramedia. Schiffmann, leon g, & Kanuk, L. (2012). Consumer Behaviour. Pearson Education. Schiffmann, leon g, & Kanuk, L. (2012). Consumer Behaviour. Pearson Education. Tan, M., Teoh, S., Tan, C., Teo, P., & Tan, M. (2013). Perceived Purchase Intention Of Undergraduates Towards Luxury Brands : Case Study, 2013(June), 735–746. Themselves On the Internet?”, Journal of Interactive Marketing, Vol. 18 No. 1, pp. 38- Woo, J., Ahn, J., Lee, J., & Koo, Y. (2015). Media channels and consumer purchasing decisions. Industrial Management & Data Systems, 115(8), 1510–1528. https://doi.org/10.1108/ IMDS-02-2015-0036 Wu, Y. F., Wu, C. Sen, Lee, C. J., & Tsai, L. F. (2014). The Relationship Between Package Redesign And Purchase Intention. The International Journal of Organizational Innovation, 6(3), 50–62. Yasmin, A., Tasneem, S. & Fatema, K., (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration Vol, 1(2), pp.69–80. Available at: http://researchleap.com/category/ international | id_ID |