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dc.contributor.authorGunawan
dc.date.accessioned2012-08-10T06:16:53Z
dc.date.available2012-08-10T06:16:53Z
dc.date.issued2009-08-17
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T.T. and Koh, A.C., (2002), “A Managerial Perspective on Electronic Commerce Development in Malaysia”, Electronic Commerce Research, 2(1/2): 7–29 Liang, T.P., Lin, C.Y. and Chen, D.N., (2004), “Effects of electronic commerce models and industrial characteristics on firm performance”, Industrial Management & Data Systems, 104(7): 538–545 Molla, A. and Heeks, R., (2007), “Exploring E-commerce Benefits for Businesses in a Developing Country”, Information Society, 23(2): 95–108 Neely, A., Marr, B., Adams, C. and Kapashi, N., (2002), “Measuring e-business performance”, in Neely, A. (ed.), Business performance measurement: Theory and practice, Cambridge University Press, Cambridge, pp. 343-360 Purcell, F. and Toland, J., (2004), “Electronic Commerce for the South Pacific: A Review of E-Readiness”, Electronic Commerce Research, 4(3): 241–262 Rayport, J.F. and Jaworski, B.J., (2003), “Introduction to e-commerce, 2nd ed.”, McGraw-Hill, Boston Ring, L. J. and Tigert, D. J., (2001), “Viewpoint: the decline and fall of Internet grocery retailers”, International Journal of Retail & Distribution Management, 29(6): 264-271 Srinivasan, S.S., Anderson, R. and Ponnavolu, K., (2002), “Customer loyalty in e-commerce: An exploration of its antecedents and consequences”, Journal of Retailing, 78(1): 41–50 Starr, M.K., (2003), “Application of POM to e-business: B2C e-shopping”, International Journal of Operations & Production Management, 23(1): 105-124 Sterne, J., (2002), “Web metrics: Proven methods for measuring web site success”, Wiley, New York Szymanski, D. and Hise, R. T., (2000), “E-satisfaction: An initial examination”, Journal of Retailing, 76(3): 309- 322 Tamimi, N., Rajan, M. and Sebastianelli, R., (2003), “The state of online retailing”, Internet Research: Electronic Networking Applications and Policy, 13(3): 146-155en_US
dc.identifier.issn1412-9612
dc.identifier.urihttp://hdl.handle.net/11617/1858
dc.description.abstractMeskipun telah cukup banyak ritel online yang muncul, pengetahuan tentang bagaimana mereka mengukur kinerja bisnis online tersebut masih belum banyak diketahui. Literatur menunjukkan bahwa pengukuran kinerja mempunyai peran strategis dan operasional. Studi ini bertujuan mempelajari indikator kinerja yang dipakai oleh ritel online di Indonesia. Berdasarkan literature, indikator kinerja dikelompokkan ke dalam 5 aspek yaitu financial, marketing, customer, operation, dan web. Metode riset yang digunakan ialah survey online melalui email kepada para pengelola ritel online di Indonesia. Temuan studi ini di antaranya menunjukkan bahwa ada 5 indikator teratas yang digunakan oleh hampir semua ritel online, dengan dua indikator yaitu: on-time delivery dan unique visitors yang khusus untuk ritel online dan tiga lainnya yaitu number of orders, total sales, dan profit margin merupakan indikator yang juga dipakai oleh ritel (toko) tradisional. Temuan lainnya yaitu mayoritas ritel online tidak menekankan pada berbagai indikator tentang customer acquisition dan customer retention. Secara keseluruhan, meskipun ritel online di Indonesia masih dalam tahap perkembangan awal, mereka telah rasional dalam mengevaluasi kinerja bisnisnya yang ditunjukkan dengan kompleksitas indikator yang digunakan.en_US
dc.publisherFT-LPPM UMSen_US
dc.subjecte-commerceen_US
dc.subjectkinerjaen_US
dc.subjectritel onlineen_US
dc.titlePENGUKURAN KINERJA RITEL ONLINE DI INDONESIAen_US
dc.typeArticleen_US


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