PENGGUNAAN MEDIA DIGITAL DALAM STRATEGI KOMUNIKASI PERSMA SEBAGAI MEDIA PERGERAKAN MAHASISWA

Abstract

Pers Mahasiswa (persma) as one of the student movement has played a big role in Indonesia democracy. However, as the reform movement enable mass media and the press to cover politic issues, persma back to its nature to cover the issue related to internal campus. The local interest of persma makes it seem to lose its role in struggling over the marginal interest in society. Persma in this view point has no power to gain a consensus about certain issue widely, in this case digital media may play a role in gainning an agreement by spreading the issue toward many student organizations and general people in the society. LPM Pabelan, in order to raise the academic culture and to fasilitate the students interest has launched their printed and online product. By the use of their communication strategy, LPM Pabelan wishes that the students movement can give a contribution not only for students itself but also for their environment.