Pengembangan dan Implementasi Model Strategi Pemasaran Berwawasan Lingkungan: Studi Empiris pada Masyarakat Jogyakarta, Solo, dan Semarang

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Date
2011-11
Author
Waskito, Jati
Witono, Banu
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Abstract
The main purpose of this study was to assess the effect variables specific to environmental consciousness and pro-environmental purchasing behavior in Jogyakarta, Solo, and Semarang. The descriptive statistic results the difference variables of environmental consciousness of 156 participants. The regression found the strength of the relationships varies according to the dimension of purchasing behavior at issue.
URI
http://hdl.handle.net/11617/2496
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