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| dc.description.abstract | This research aim to to measure strong how brand equity had by kaos oblong product (tshirt)
which is pursuant to at some eiuity brand element covering awarness brand research,
assosiation brand research, quality percieved research and loyalty brand research. Research
internal issue express strong how equity brand had by Kaos oblong product (t-shirt Dagadu
Djogya brand) seen from some equity brand element.
Given hypothesys that is pursuant to some equity brand element analysis
covering awarness brand research, assosiation brand research, quality percieved
research and loyalty brand research in the reality kaos oblong product (Brand
Dagadu Djogya T-shirt) have strong equity brand Result of analysis for the brand
of awarness show kaos oblong product (T-shirt Brand Dagadu Djogya) reside in
on course mind of top equal to 48% compared to the other brand; for the analysis
of recaal brand represent most brand often referred as by consumer equal to 46%
and recognition brand analysis show result equal to 49% consumer which must be
reminded in recognition awareness.
For the analysis of assosiation brand research show result of used
instrument [is] relying on ( r11 > r(0,05) or 0,5476 bigger 0,195). For the analysis
of quality percieved brand research show result of oblong kaos product (Brand
Dagadu Djogya T-shirt) have higher level infortance from at its its his while
result of royalty brand analysis show responder average value which is kommitted
which is switcher equal to 3,137 and which is in buyer hubitual classification
equal to 2,412 for the consumer of in buyer satisfied category equal to 3,775
(70,59%) replying to satisfy, to in brand the liking category equal to 3,46
(42,57%) and in buyer kommitted category equal to 2,774 (18,63) | en_US |
