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dc.contributor.authorSetyawan, Anton Agus
dc.contributor.authorKuswati, Rini
dc.date.accessioned2013-02-06T08:06:18Z
dc.date.available2013-02-06T08:06:18Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/11617/2688
dc.description.sponsorshipThis research analyzes the measurement of personal shopping value. Research in marketing which measure the relationship among construct have similar problems. The correlations among construct is very low or different from the theory. This problem occur due to problems in validity and reliability of the construct. This research overcome this problem by conducting scale purification of PSV instrument. PSV instrument is the measurement of personal shopping value. Personal shopping value contains of two dimensions, they are hedonic value and utilitarian value. The respondents of this research are undergraduate student in business. We use convenience sampling methods. The tools of analysis in this research are EFA and SEM. The result shows that PSV is not a recommended measurement in analyzing the shopping value behavior.en_US
dc.publisherLPPM-UMSen_US
dc.subjectpersonal shopping valueen_US
dc.subjecthedonic valueen_US
dc.subjectutilitarian valueen_US
dc.subjectvalidityen_US
dc.subjectreliabilityen_US
dc.titlePENGEMBANGAN INSTRUMEN PENGUKURAN SHOPPING VALUES UNTUK MENGUKUR PERILAKU BELANJA KONSUMENen_US
dc.typeThesisen_US


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