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dc.contributor.authorPuworini, Dian
dc.contributor.authorSugiyanti, Arif
dc.date.accessioned2013-06-01T03:08:37Z
dc.date.available2013-06-01T03:08:37Z
dc.date.issued2012-07
dc.identifier.citationBaron, Naomi S. 2007. My Best Day: Presentation of Self and Social Manipulation in Facebook and IM”, Washington, DC, Tulisan dipresentasikan di Internet Research 8.0 Association of Internet Researchers Vancouver, British Columbia, 17-20 Oktober 2007 Boyd, Danah. 2007.Why Youth (Heart) Social Network Sites: The Role of Networked Publics in Teenage Social Life”, Mac Arthur Foundation Series on Digital Learning – Youth, Identity, and Digital Media Volume (ed. David Buckingham), Cambridge, MA: MIT Press. Gerungan. 2002. Psikologi Sosial. Bandung : Refika Aditama. Henderson, Allison. 2005. Activism in “Paradise”: Identity Management in a Public Relations Campaign Against Genetic Engineering, Journal of Public Relations Research, Vol.17(2), Hal.117–137 Kriyantono, Rakhmat. 2006. Teknik Praktis Riset Komunikasi. Jakarta: Kencana Pradana Media Group. Lenhart, Amanda dan Madden, Mary. 2007. Teens, Privacy & Online Social Networks How Teens Manage Their Online Identities and Personal Information in the Age of MySpace., Pew Internet & American Life Project, Hal 1-55. Diakses dari http://www.pewinternet.org/ Michael Reynolds. Personal Branding With Social Media. Diakses dari: http://www.michaelreynolds.com/marketing/personal- branding-with-social-media-e-book/ Purworini, Dian. 2011. Identity Communication Through Facebook:A Personal Public Relations Approach. Naskah dipresentasikan dalam seminar Call for Paper di London School of Public Relations Jakarta Ross, Craig. Orr, Emily, Arseneault, Jaime, Simmering, Mary. G. 2009. Personality And Motivations Associated With Facebook Use”. Computers in Human Behavior, Vol. 25, hal 578–586en_US
dc.identifier.issn2087-085X
dc.identifier.urihttp://hdl.handle.net/11617/3074
dc.description.abstractThis paper investigates the students' motives in using Facebook for personal branding. In this study, 4 motives were generated to describe personal branding. These motives were coded into 12 indicators which were completed by 401 Facebook users. Construct validity identified that 2 items of updates status, 3 items of shared identity, 3 items of self explored and 1 item of social facility are valid. The data shows that Facebook is a useful tool that can describe someone’s image based on his intended use, and also illustrates the students' motives in using Facebook.en_US
dc.publisherlppmumsen_US
dc.subjectSocial Networking Sitesen_US
dc.subjectFacebooken_US
dc.subjectPersonal Brandingen_US
dc.subjectMotivesen_US
dc.titleMOTIF PERSONAL BRANDING MAHASISWA UMS DI FACEBOOKen_US
dc.typeArticleen_US


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